Martin’s Musings: Emergence

eccentric interests!


Klogging Roles.. I forsee several klogging roles.

  1. Catalyst. Alpha blogger. Someone who klogs well, leads by example, provokes and inspires others to join a klogging community. If you’ve used Blogtree, naming your inspirations, you know what I mean.
  2. Coach. The person who helps newbies, builds internal FAQs, nurtures laggards, acknowledges great posts. Soft skills, communication and social skills, are not evenly distributed. The coach helps everyone join and get better. Chief metablogger.
  3. Armorer. Works with IT to develop configs, scripts, integration with enterprise apps and messaging services. Power macros. Engaging templates. Technologist and architect.
  4. Practice leader. Informal leaders of subcultures in larger organizations. The one in legal who drives the whole department to start klogging. The rep in the Cincinatti sales office who gets her colleagues to start customer-specific blogs. Watch for lists of like-minded colleagues. They may also connect to like-minded communities at suppliers, customers, and the wild blogosphere.

Action items?

Mix and match.

Many bloggers will perform roles that fit their interests, personality, social status, and skills.

Recruit for excellence in one or more.

Wouldn’t hurt to add these as “nice to have” in job descriptions.

Hire ringers if your community is large enough.

Get full time or contract specialists if it makes sense. If you’re a WiFi company, you could do worse than add one of the bloggers covering your space to your roster. I can see Coaches and Armorers in dedicated contract gigs.  

One other point…

I beleive (without hard numbers) that blogging and klogging can improve your personal marketability. I’m exploring this at Bloggers for Hire. Suggestions welcome.

[aka klogs]

[diJEST: a journal of extrapreneurial strategy and technology]


August 14, 2002 - Posted by | Random Thoughts

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